Our story
“From Paris to Seoul, Jeune Premier is the coolest satchel right now!” was the headline of a newspaper article in De Tijd.
When I couldn’t find a nice backpack for my son Ralph in 2012, I sat down at the kitchen table and quickly designed one myself. Ralph loved color and I value aesthetics and quality. With that in mind, I wanted to design something colorful and strong at the same time, moving away from the brightly colored polyester…
